Surname:
First name:
Bart De Langhe
Department of Marketing (main work address Antwerp)
Hendrik Conscienceplein 8 - box 15520
2000 Antwerpen
KU Leuven maproom: 02.CAR.2.20
Department of Marketing (main work address Leuven)
Naamsestraat 69 - box 3545
3000 Leuven
KU Leuven mapUnit
Belongs to (according to the corporate view):Curriculum Vitae
Recent projects
- The Psychology of Marketing Metrics (01/10/2024 - 30/09/2028) - Promotor
- Risk preference measurement of risk communication - a large-scale comparison of methods and its implications for the pension industry (01/06/2024 - 31/05/2027) - Promotor
- Human-Machine Interactions in Marketing (01/10/2023 - 02/10/2027) - Promotor
- Psychology of Data-Driven Decisions (01/09/2023 - 25/09/2027) - Promotor
- THE INTERPLAY OF WORDS AND NUMBERS IN INTUITIVE STATISTICS: IMPLICATIONS FOR HEALTH, WEALTH, AND BUSINESS (01/10/2022 - 30/09/2024) - Promotor
- Psychology + Data for Better Marketing (20/09/2022 - 20/09/2026) - Promotor
Recent publications
- launch Braun, M., de Langhe, B., Puntoni, S., Schwartz, E.M. with Braun, M. (corresp. author) (2024). Leveraging Digital Advertising Platforms for Consumer Research. JOURNAL OF CONSUMER RESEARCH, 51 (1), 119-128. doi: 10.1093/jcr/ucad058
- launch De Langhe, B., Puntoni, S., Larrick, R. with De Langhe, B. (corresp. author) (2023). LINEAR THINKING IN A NONLINEAR WORLD. HARVARD BUSINESS REVIEW, 95 (3), 130-139.
- launch Andre, Q., Reinholtz, N., De Langhe, B. with Andre, Q. (corresp. author) (2022). Can Consumers Learn Price Dispersion? Evidence for Dispersion Spillover across Categories. JOURNAL OF CONSUMER RESEARCH, 48 (5), 756-774. doi: 10.1093/jcr/ucab030
- launch Andre, Q., de Langhe, B. with Andre, Q. (corresp. author) (2021). How (Not) to Test Theory With Data: Illustrations From Walasek, Mullett, and Stewart (2020). JOURNAL OF EXPERIMENTAL PSYCHOLOGY-GENERAL, 150 (12), 2671-2674. doi: 10.1037/xge0001053
- launch Reinholtz, N., Fernbach, P.M., de Langhe, B. with Reinholtz, N. (corresp. author) (2021). Do People Understand the Benefit of Diversification? MANAGEMENT SCIENCE, 67 (12), 7322-7343. doi: 10.1287/mnsc.2020.3893
- launch Schley, D.R., de langhe, B., Long, A.R. (2021). System 1 Is Not Scope Insensitive: A New, Dual-Process Account of Subjective Value (vol 47, ucaa015, 2020). JOURNAL OF CONSUMER RESEARCH, 48 (2), 352-352. doi: 10.1093/jcr/ucab005
- launch Andre, Q., de Langhe, B. (2021). No Evidence for Loss Aversion Disappearance and Reversal in Walasek and Stewart (2015). JOURNAL OF EXPERIMENTAL PSYCHOLOGY-GENERAL, 150 (12), 2659-2665. doi: 10.1037/xge0001052
- launch de Langhe, B., Puntoni, S. with de Langhe, B. (corresp. author) (2021). Leading With Decision-Driven Data Analytics. MIT SLOAN MANAGEMENT REVIEW, 62 (3).
- launch Schley, D.R., De Langhe, B., Long, A.R. (2020). System 1 Is Not Scope Insensitive: A New, Dual-Process Account of Subjective Value. JOURNAL OF CONSUMER RESEARCH, 47 (4), 566-587. doi: 10.1093/jcr/ucaa015
- launch de Langhe, B., Fernbach, P. with de Langhe, B. (corresp. author) (2019). The Dangers of Categorical Thinking. HARVARD BUSINESS REVIEW, 97 (5), 80-91.
Recent projects
- The Psychology of Marketing Metrics (01/10/2024 - 30/09/2028) - Promotor
- Risk preference measurement of risk communication - a large-scale comparison of methods and its implications for the pension industry (01/06/2024 - 31/05/2027) - Promotor
- Human-Machine Interactions in Marketing (01/10/2023 - 02/10/2027) - Promotor
- Psychology of Data-Driven Decisions (01/09/2023 - 25/09/2027) - Promotor
- THE INTERPLAY OF WORDS AND NUMBERS IN INTUITIVE STATISTICS: IMPLICATIONS FOR HEALTH, WEALTH, AND BUSINESS (01/10/2022 - 30/09/2024) - Promotor
- Psychology + Data for Better Marketing (20/09/2022 - 20/09/2026) - Promotor
in the research portal
Recent publications
- launch Braun, M., de Langhe, B., Puntoni, S., Schwartz, E.M. with Braun, M. (corresp. author) (2024). Leveraging Digital Advertising Platforms for Consumer Research. JOURNAL OF CONSUMER RESEARCH, 51 (1), 119-128. doi: 10.1093/jcr/ucad058
- launch De Langhe, B., Puntoni, S., Larrick, R. with De Langhe, B. (corresp. author) (2023). LINEAR THINKING IN A NONLINEAR WORLD. HARVARD BUSINESS REVIEW, 95 (3), 130-139.
- launch Andre, Q., Reinholtz, N., De Langhe, B. with Andre, Q. (corresp. author) (2022). Can Consumers Learn Price Dispersion? Evidence for Dispersion Spillover across Categories. JOURNAL OF CONSUMER RESEARCH, 48 (5), 756-774. doi: 10.1093/jcr/ucab030
- launch Andre, Q., de Langhe, B. with Andre, Q. (corresp. author) (2021). How (Not) to Test Theory With Data: Illustrations From Walasek, Mullett, and Stewart (2020). JOURNAL OF EXPERIMENTAL PSYCHOLOGY-GENERAL, 150 (12), 2671-2674. doi: 10.1037/xge0001053
- launch Reinholtz, N., Fernbach, P.M., de Langhe, B. with Reinholtz, N. (corresp. author) (2021). Do People Understand the Benefit of Diversification? MANAGEMENT SCIENCE, 67 (12), 7322-7343. doi: 10.1287/mnsc.2020.3893
- launch Schley, D.R., de langhe, B., Long, A.R. (2021). System 1 Is Not Scope Insensitive: A New, Dual-Process Account of Subjective Value (vol 47, ucaa015, 2020). JOURNAL OF CONSUMER RESEARCH, 48 (2), 352-352. doi: 10.1093/jcr/ucab005
- launch Andre, Q., de Langhe, B. (2021). No Evidence for Loss Aversion Disappearance and Reversal in Walasek and Stewart (2015). JOURNAL OF EXPERIMENTAL PSYCHOLOGY-GENERAL, 150 (12), 2659-2665. doi: 10.1037/xge0001052
- launch de Langhe, B., Puntoni, S. with de Langhe, B. (corresp. author) (2021). Leading With Decision-Driven Data Analytics. MIT SLOAN MANAGEMENT REVIEW, 62 (3).
- launch Schley, D.R., De Langhe, B., Long, A.R. (2020). System 1 Is Not Scope Insensitive: A New, Dual-Process Account of Subjective Value. JOURNAL OF CONSUMER RESEARCH, 47 (4), 566-587. doi: 10.1093/jcr/ucaa015
- launch de Langhe, B., Fernbach, P. with de Langhe, B. (corresp. author) (2019). The Dangers of Categorical Thinking. HARVARD BUSINESS REVIEW, 97 (5), 80-91.